A design lab
focusing on change for good
We work with organisations to close the gap between people's desire for change & change itself
We're a new type of agency that works with organisations to design and develop behavioural-digital solutions that support people's well-being and capacity to flourish.
Whether the outcome you want for people is improved well-being, ability to save money, increased productivity, or developing new skills, we help you to increase people's influence over their own future.
We combine the latest behavioural science and digital technology to help people change their behaviour for good.
Change for good
As a design agency and innovation lab our work lies in co-designing and developing apps and solutions that support people to change their behaviour & their habits in order to increase their effectiveness, agency & well-being.
Capability & performance
Health & well-being
Digital product & program design
Motivation is what gets you started.
Habit is what keeps you going.
Some of our ideas
Psychology & gamification
to boost people’s motivation
to shape people’s thinking & decision-making
to create the most accessible conditions for action
using Data science to build a better understanding of people & their behaviour
to automate meaningful interactions
to predict and personalise what will influence each person