A design lab
focusing on change for good
We work with organisations to close the gap between people's desire for change & change itself
We help people to build their capability to improve health, save money, increase productivity, learn new skills, and increase the influence over their future. We believe that we are each the author of our own life, and that this is a skill and a muscle that we can develop like any other skill or muscle. We combine the best of the latest behavioural science and digital technology to help people change their behaviour for good.
Change for good
As a design agency and innovation lab our work lies in co-designing solutions that support people to change their behaviour & their habits in order to increase their effectiveness, agency & well-being.
Capability & performance
Health & well-being
Digital product & program design
Motivation is what gets you started.
Habit is what keeps you going.
Some of our ideas
Psychology & gamification
to boost people’s motivation
to shape people’s thinking & decision-making
to create the most accessible conditions for action
using Data science to build a better understanding of people & their behaviour
to automate meaningful interactions
to predict and personalise what will influence each person